9th June 2025: In today's Growth Agenda by The Australian, Celia Wallace and Brendan Collogan spoke with Danielle Long about Three Are One’s business model which ‘blurs the lines between traditional consultancies and agencies’.
We started Three Are One with a clear belief: the model needs to change. Not incrementally. Fundamentally. Clients today don’t just want more ideas, they want momentum.
In a world flooded with ideas, the differentiator often isn’t who has the biggest or boldest—it’s who has the systems to make them real.
Businesses should prioritise time for innovation. While dedicating more time is often ideal, even a limited but focused effort can yield significant outcomes. With the right team, process, and mindset, ideas and concepts can be developed in a day.
Strategy—the perfect word for sounding important while saying absolutely nothing. It’s tossed around in boardrooms, peppered into presentations and can be used to justify just about every business decision imaginable. Typically, I do my best not to overuse it, but for today’s topic, I’ll need some leeway... If I promise not to mention ‘incremental’ or ‘leverage,’ perhaps you’ll stick with me.
It’s always tempting to use a negative and bold statistic in the headline, like “Why 90% of Strategies Fail!” But we both know that complex issues rarely boil down to a single figure.
2024 has been a year I’ll always remember—a year of change, growth and reflection. After leaving Optus in March, I took an extended break for the first time in my career. It was a much-needed opportunity to gain perspective, spend meaningful time with my family, and truly understand the importance of prioritising health and well-being.
In recent conversations, I have learnt how many of our corporates are responding to economic conditions and sustained pressure on household spending. I often come away from these conversations feeling pretty disheartened by the lack of ambition and “sameness” to their strategy.
As David Goggins rightly puts it, it’s not just about the “discipline” part; it’s the “self” part that truly matters. The responsibility lies squarely on our shoulders. While setbacks are inevitable in both our professional and personal lives, the turning point rarely comes from external sources. Instead, it emerges from our own self-realisation that we alone have the power to steer our lives in the desired direction.