Brendan is a seasoned executive with two decades of experience, demonstrating expertise in growth strategy and a proven record of driving profitable growth across diverse sectors including media (News Corporation), telecommunications (Optus Singtel), financial services (Westpac), retail (David Jones) and insurance (Ausure).

Notably, he has achieved considerable success in growing revenue in the realm of recurrent revenue businesses, underscoring his profound understanding of membership and digital businesses.

He has successfully scaled several large businesses and understands the intricacies and systems needed to achieve results in complex organisations.

Celia brings deep expertise in customer growth, brand strategy and business transformation, shaped by a rare combination of consulting, client and global advertising agency experience.

Her experience spans both London and Australia, where she held senior roles at Saatchi & Saatchi, T&P (formerly The&Partnership), and M&C Saatchi Australia. On the client side, she’s brought this expertise into strategic roles at Westpac and Ernst & Young, bridging the gap between consultancy and creativity. Most recently, she was Partner at an independent agency recognised as B&T’s ‘Emerging Agency of the Year’.


With a background in both consulting and creative leadership, Celia is known for building brands with purpose, driving commercial growth and helping organisations turn strategy into action.

Our soon to be announced Director of Creativity, brings bold vision, unconventional thinking and a track record of creative leadership that’s shaped some of the world’s most recognised brands.

While we can’t reveal their name just yet, we can say this: they’ve led award-winning work across global markets, built high-performing creative teams and consistently delivered ideas that move culture and drive business impact.

Known for blending imagination with strategic clarity, they’re not here to play it safe, they’re here to help us Be Wildly Different.

Watch this space.

John is an accomplished consumer marketing strategist. Most recently, with FT Strategies London, he delivered the Australian implementation of key programs for Google News Initiative, working with major publishers to expand their audience and execute five-year growth plans.

At News Corp, John led the diversification of the company’s digital subscription model, future-proofing growth with introduction of new propositions and the expansion of the customer base by 176% over 4-years.

John has also held senior consumer roles at Westpac Group, National Australia Bank and Pepper Money, where he executed significant growth plans. This included the integration of the Westpac and St George marketing functions.

Alex has a background in data and digital where he specialises in evolving data and digital strategies for clients. He is a firm believer that instinct and experience should always drive growth but a strong believer that data can inform and guide these decisions. He has a deep passion for creating insights that are actionable and provide measurable growth for organisations.

Alex has worked with a host of clients across Australia, New Zealand and America in banking, agritech, retail and ecommerce and is also the founder of Frankly Analytics - a specialist digital analytics firm based out of Auckland, New Zealand and Sydney, Australia.